For most companies, the website is the most influential selling point. A website should be impressive, clean, and intuitive to users. It’s where potential customers gather information on you and, ultimately, decide if they want to purchase.
Don’t just cross your fingers and hope that the splattered paint, otherwise known as your website, looks like a Jackson Pollack painting when finished. Design your website with careful planning (think Michelangelo’s Sistine Chapel) and avoid these errors. Listed below are some of the most common (and thankfully easy to fix) mistakes we see on companies’ websites that send customers running to the competition.
1. No search box
In many cases, visitors know exactly why they are visiting your site. Providing a search box can help pinpoint the fastest way to get to their destination without clicking through your site. Additionally, keeping your search function in the header is always a good idea.
2. Not highlighting your links
People want to click things on the web. Without showing them what to click on, you lose out on traffic to those areas of your site. Use a secondary color or bold text to help achieve this visibility.
3. Opening a new window to another page within your site
Never, and I mean never, have a new window open inside your own site after the user has clicked on a link. This should only be done when taking a user to a different site, while still keeping your site open.
4. Long download times
Timing is everything, especially on web pages. If you have graphics or videos that keep users waiting, they are likely to move on and never see what they came to that page for in the first place.
5. No contact information
You’ve given people all the information they need, except how to contact you. Have your contact info in the header or footer, along with at least one other area (or page of its own) on your site. Also, a pet peeve of ours is when websites have no contact information but instead have a form to send an email to the company. This comes off as impersonal and gives the impression that you don’t care about communicating with potential customers.
6. Lack of interesting content
Connect to your audience with relevant content that engages them from the start and holds their attention on your page. Content is also one of the biggest factors in improving your SEO right now. So, we cannot stress how important quality content is.
7. Misspelled or grammatical errors
You would be amazed at how often we see this. The last thing you want is people taking a grammar error as a reflection of you and your company or business. Maintain your site’s professionalism.
8. No mobile version
Mobile web use is at an all-time high. If your site is not mobilized, you’re abandoning an enormous group of users. Mobile optimization is another key to SEO improvement.
9. Too many pop-ups
We can all handle one pop-up and almost expect their appearance nowadays. But, if you over use them … See ya! Be courteous to visitors. If someone wants to sign up for your newsletter, they will.
10. No calls to action
Often, visitors want you to put the important stuff in front of them. Calls to action are road signs to guide them on their journey.
Evaluate your current website for any of these problems and devise a plan to clean up your company’s digital marquee.