Building Relationships with Content Marketing

Meet Joe. Although Joe works in your industry, he is not currently in the market for your product. He is, however, looking for a solution to a problem. He could really use some expertise from a reliable, knowledgeable source such as yourself. Is it worth your time to talk to Joe? You bet. In fact, you might want to offer Joe a refreshing beverage while you engage him in an entertaining and informative discussion about ways to solve that problem! By establishing yourself as an expert in a personable and interesting way, you’ve formed a relationship with Joe. Not only is he likely to view your company/brand favorably, but when he is in the market for your product, you’ll probably be the first person he calls. This is the idea behind content marketing—a fast-growing and highly effective marketing strategy that can build your business and improve ROI.