The Client

Millennium Medical Education Resources is a premier supplier of high-quality content from the world’s leading publishers to pharmaceutical manufacturers and healthcare providers. Millennium’s customized programs help global pharmaceutical brands successfully implement strategies to reach and impact their audiences by providing valuable educational information to healthcare professionals and patients.

The Brief

Our relationship with Millennium began with a request to provide one of our existing Spry Publishing titles to one of their key clients. Launching off from that initial success, we have worked directly with Millennium’s executive and sales teams to create and refine turnkey custom publishing solutions that help enable their sales reps to deliver customized books, eBooks, and other formats to a diverse group of clients with a wide range of specialties.

The Strategy

Healthcare industry marketing is a highly complex ecosystem where strict compliance to regulatory requirements is not only a crucial business necessity; it can also affect the health and safety of people everywhere. Through daily communication and seasonal strategy meetings, we collaborate with Millennium’s reps to ascertain their clients’ needs, addressing both current and emerging opportunities. As we learn about new products and their corresponding promotional campaigns, we work with Millennium to generate ideas and create educational materials that help to raise awareness, enhance brand positioning, and exhibit ROI for Millennium’s customers.

The Content

The foundation of our partnership with Millennium is built upon our Spry Publishing program. We strive to be an agile and responsive provider of customized content to Millennium and their clients, delivering valuable educational materials across an array of delivery vehicles and platforms.

Custom Content, Publications and Sales Materials

  • Branded Publications: With an award-winning list of titles on medical topics including oncology, cardiovascular disease, weight loss, diabetes, diet & nutrition, aging, and caregiving, Spry has offered Millennium’s clients many different ways to brand existing products with their company and product information.
  • Build-from-Scratch: Our editors and seasoned medical writers can create unique content on any subject. Following an initial strategy consultation, we supply Millennium with pricing and sample content that they use to present fully customized solutions to their customers.
  • Custom Sales Materials: Spry’s design and production teams have produced custom, branded sales presentation materials that Millennium’s reps use to pitch new ideas to clients.

Thought Leaders and License Partners

  • Thought Leaders: Well-known experts add validation and value to products and brands. In our work with Millennium, we either leverage our existing industry contacts or we research and recruit new talent to lend credibility to the content that we develop. We can also work with a company’s preferred thought leaders to create custom content.
  • License Partners: Spry’s has helped Millennium connect with top-level consumer brands to discuss licensing properties for co-branded products and campaigns.

Standard Publications

  • Medical Professional Library Program: Spry supplies its books to Millennium’s proprietary library program, which allows pharmaceutical reps to share copies with physicians and other healthcare professionals on their visits.

The Result

The Spry-Millennium partnership has resulted in an exciting expansion of business and opportunities for both companies. Spry has worked to simplify and bolster Millennium’s sales efforts to existing and prospective accounts, while Millennium has helped to further and enhance Spry Publishing’s reputation as one of the world’s leading publishers of health and wellness books and media. Together, we have produced world-class content of lasting value, which has positively impacted the lives of countless individuals living with chronic and acute medical conditions.