When it comes to curiosity, cats get all the credit. You’ve heard the phrase “curiosity killed the cat,” right? Well, let me assure you that dogs are curious, too. I’ve learned that, like the adage suggests, curiosity can be dangerous. For instance, I recently stuck my head in a very interesting hole only to find a groundhog with wicked looking teeth and horrible hibernation breath. Yow! But, for the most part, curiosity is a very good thing.
In fact, according to Harvard, curiosity is as important as intelligence. They found that people who were inquisitive and open to new experiences generate more original ideas and manage complexity better than people who are less curious. People who are curious also tend to acquire more knowledge over time, because they’re interested in learning new things (like “what’s in that dirt hole?” or “how do boxes taste?”). Why is this important to you and your business?
First, curious people make great employees. They ask questions and search for answers in their mind. People with active minds are more likely to solve problems with creative solutions and contribute ideas for making improvements. Studies show that inquisitive people also recognize good ideas more readily than others because they tend to be more observant.
For marketers and content developers, these traits are especially important. Did you know that most well-known writers spend, on average, 60-90 minutes a day reading? And, they don’t just peruse things related to their business. They read material on a wide variety of topics, from neuroscience to dog training (as if we need instruction – pfft). Gathering information opens new possibilities, sparks fresh ideas, and provides unique perspectives. Plus, feeding and exercising your brain makes it stronger – really! I can feel my brain expanding every day as I learn new stuff.
So, when you’re struggling to come up with new ideas for your next blog or marketing campaign, try stepping out of your usual routine. Keep an open mind and be receptive to learning new things. Try digging into new topics (I love digging – you never know what you’ll find), and ask questions constantly. Make learning a daily habit.
Curiosity will not only improve your performance at work, but it’s sure to make life more fun. When you’re curious, you always find new “toys” to place with. For instance, I discovered that electrical outlet covers are super fun! (Who knew?) In other words, curious folks (and animals) are never bored because everything is an adventure. Every day, I look forward to discovering something new. Stay curious my friends – just watch out for nasty groundhogs!
As Albert Einstein famously said: “I have no special talents. I am only passionately curious.”
P.S. This is one of my much bigger brothers being curious. If you’re curious about how you can develop better content, contact my co-workers at www.spryideas.com.