As I drive into work with my human, I often hear complaints about traffic, such as “this traffic is making me crazy,” or “traffic is a pain in the you-know-what.” Personally, I’m not bothered by traffic because I love car rides, especially if I get to put my head out the window. Of course, I’ve been warned not to walk out in traffic because I might get hit by a car. My conclusion: traffic is both irritating and potentially dangerous.
But then, I recently overheard my co-workers talking about how they increased traffic for a client by improving their website, and suddenly traffic is cause for celebration. Now, everyone wants more traffic! Geez, humans can be so confusing. So, I did a little digging (have I mentioned that’s one of my best skills?), and found out there are two kinds of traffic. The bad kind involves cars and the good kind refers to people visiting your website. That makes sense: If you invest time and money into a developing a great website, you want a lot of traffic, instead of the lonely road I’m looking at in the above photo. In fact, a lack of traffic can be downright detrimental – no traffic = no leads; no leads = no sales. Not good.
Here’s what I dug up on generating more website traffic:
- Share your content. I’ve been told that it’s good to share, even though I don’t like other dogs playing with my favorite squeaky cow. Sharing works wonders for content, too – in fact, the more the better. When you promote your content on social media channels and business platforms, such as LinkedIn, you generate additional website traffic. It’s also a good idea to interact (play nicely) with others in your industry, instead of just posting content. Be sure to comment on other posts and start conversations.
- Mix things up. Chewing on one thing can get boring – I like a variety of rawhide, sticks and, sometimes, boxes. People get bored with the same old stuff, too. Try varying the length and format of your content to make it appealing to a wide audience. Intersperse shorter blog posts with longer white papers or articles, as well as videos, infographics and webinars.
- Optimize for search engines. Unlike dogs, humans have poor search abilities. Their sense of smell and hearing are substandard. So, naturally, they rely on search engines to find what they’re looking for. Paying attention to your meta descriptions, creating internal links, and using other SEO best practices can boost traffic.
- Use long-tail keywords. I like tails, especially long ones. They’re fun to chase and look cool, … oh sorry, that’s not what we’re talking about here. Long-tail keywords, which are “search phrases that are highly relevant to your specific product or service,” account for the majority of web searches and produce better results. For example, “large rope-style dog toys” is better than simply “dog toys.” For more information, check out “Long-tail Keyword Examples.”
- Invite some guests. Speaking of tails, nothing gets mine going like having guests stop by! You can add some excitement and interest by inviting industry experts to guest blog on your website. In turn, they’re likely to share and link to their guest article, which could attract new readers to your website. See how that works? You could also become a guest blogger for another site. Interviewing thought leaders in your industry is another great way to increase traffic.
- Send out email. Sometimes a good old-fashioned rawhide bone is more satisfying than one of those new-fangled nylon chews. Traditional doesn’t mean boring or ineffective. For instance, email marketing is still a powerful tool, and when used correctly, can boost website traffic. Remember, it’s not about overloading people with emails, but reaching your target audience with relevant, helpful information.
- Pay attention to analytics. You can gather data on almost every aspect of your website, including number of visitors, demographics, most popular pages, etc. But this information is meaningless if you aren’t reviewing it on a regular basis and using the information to improve content or tweak promotional strategies.
Of course, in addition to these tips, you can also pay for a lift in traffic through paid search and display advertising. My humans say it’s important to have an overall strategy and specific goals before “paying to play,” however.
I wish you luck in generating more traffic to your website, while avoiding the annoying traffic that makes you late for work and increases your blood pressure. But, if you do get stuck in traffic, try sticking your head out the window and enjoying the ride.