Let me introduce myself. My name is Remington, but you can call me Remi. I happen to work at the world’s best marketing agency, Spry Ideas. My job duties vary, but I see my main task as making observations. You might not know this, but dogs are very keen observers. While people click away at their keyboards and stare at their screens, us dogs are busy sniffing and exploring. Even when my coworkers think I’m sleeping on the job, I’m busy mulling things over (that’s why my legs twitch).
Admittedly, at only eight-weeks-old, I’m still discovering the world around me. Yet, I’ve already learned quite a bit. For instance, humans seem to have two favorite words or phrases—“Awwww” and “Good boy.” I like them both. Also, chewing on furniture is bad.
I’ve also chosen a favorite toy out of the many I’ve been presented—the black and white, squeaky, ropey thing that looks like a cow (not that I’ve seen an actual cow). Why is this my favorite? Because it satisfies several needs. The cushy texture is great for chewing (I am teething, you know), the rope is fun for tug-o-war (filling my desire for play and exercise), and the squeaky noise keeps me interested (I can’t explain it, but it just does).
Now that I think about it, that’s what good products and services do—they meet all their customers’ needs. That’s also what good content does—it focuses on solving customers’ pain points (like growing baby teeth) and influencing customers’ decisions. After all, I could have chosen the fluffy blue bear, the twisty rope, or the rubbery bone, but none of them met all my puppy requirements.
Obviously, my coworkers took the time to understand my desires when selecting these toys, asking themselves, “What does a puppy really want?” Have you asked your customers what they really want? Does your content answer their questions, solve their problems, or satisfy their needs? If not, it’s time to do some thinking. Personally, I find my best ideas result from a nice long nap.