Snap-on’s underlying goal is to eliminate wasted time, effort, and cost, and increase sales and revenues. With more than 10,000 products from 100 suppliers and an overwhelming number of registrants, the Fiat/Chrysler Mopar Service Equipment (MSE) website Snap-on manages needs daily monitoring and maintenance, and consistent analytics are required to gauge performance.
In 2008, we were contracted to redesign a more user-friendly, versatile site that could be updated on a daily basis.
Our work focused on file management strategies and improving functionality both for customers and those behind the scenes, as well as developing analytics to be shared with suppliers. The existing printed catalog was subsequently eliminated in favor of a web interface that would always provide current information to dealers.
In the years that followed the update, we provided both daily and quarterly updates to the site for Snap-on, as well as regular analytic reports.
Spry’s team spent the majority of their time working with Snap-on to review the current MSE website and database. We developed a strategy that would help the Snap-on team maintain both of those entities. This strategy allowed them to take advantage of technology and optimize day-to-day business operations. Our team utilized website analytics to provide actionable tips and advice on building a competitive database for Snap-on’s registrants.