What’s the difference between buyers and influencers? And, why is it important? Let’s say your teenager wants a car. He has a “wish list” for…
“Content isn’t what it is, content is what it does.”
– Jim Edwards, CEO of Spry Ideas, Content Marketing Expert, and Vistage Member/Speaker
“Content that addresses your customers’ pain points and solves their problems is what truly adds value, and ultimately drives profits.”
An effective speaker believes in the topic being presented. Jim Edwards not only believes in these statements about content marketing (he did coin them after all), he has a passion for teaching others how to make content marketing work for their business.
Jim’s current presentation, “The 7-Step Content Mastery Framework: The Power of Content Marketing to Drive Profits,” provides an educational overview of content marketing, as well as actionable take-aways for your team. Attendees will leave with more than just concepts – they’ll have the tools to start driving profits with content marketing.
What to Expect: This presentation discusses the major transformation that has occurred between buyers and sellers. Traditional sales and marketing practices have lost much of their effectiveness to influence buyer behavior and drive profits. According to a 2016 study commissioned by the Corporate Executive Board (CEB) and Google, both B2B and B2C customers reported being more than 60 percent through the marketing and sales process before engaging a sales rep, regardless of price point. More accurately, 60 percent of the sales process just disappeared!
The fundamental implication is clear: companies that “show up strong” and provide access to credible, consistent and personalized content are influencing this 60 percent of the sales process, impacting the customer’s decision, gaining market share and driving profits.