Marketing Automation: Why Use an Implementation Partner?

Have you heard this one before? … The salesman says, “This computer will cut your workload by 50%,” and the office manager replies, “That’s great! I’ll take two of them.” Ah, if only it were that simple. Technology has certainly changed our lives, and though some would argue that the changes haven’t all been positive, most would say it has simplified many of our daily tasks and allowed us to accomplish things that were once unattainable. In the realm of marketing, a prime example is our ability to identify and communicate directly with potential customers. Thanks to a variety of marketing automation tools, it’s now possible to know more about your customers than your extended family!