Announcements

The Beginning of a Beautiful Friendship:

Spry Ideas and PWB Marketing Communications Agency Merge

Content, marketing automation and creative agency Spry Ideas, of Saline, Michigan, is pleased to announce that effective October 1, they have acquired the assets of PWB Marketing Communications, which provided branding, demand generation and storytelling for companies, products and organizations for more than four decades.

As part of the acquisition, Sean Hickey, PWB’s COO, will be joining Spry as Director of Strategic Growth. In his new role, he’ll lead business development and other aspects of Spry’s continued expansion.

The Spry team also looks forward to welcoming PWB’s current clients, who will be moving to Spry Ideas as part of the acquisition agreement. Spry Ideas is in the process of contacting the PWB client roster with details. The company will continue to operate out of Spry Ideas’ Saline, Michigan office, and the PWB website will soon be re-directed to spryideas.com.

“This is truly an ideal fit, with Spry’s expertise in content and marketing automation and PWB’s proven abilities in branding and outbound marketing,” says Hickey. “I’m confident that our PWB clients will be delighted by the talented creative and account management professionals on the Spry Ideas team. And, of course, I’ll be there to help make the transition as smooth and seamless as it can be. I normally try not to use clichés, but in this case, I have to—with this new organization, the sky really is the limit.”

Jim Edwards, Spry Ideas’ Chief Visionary, echoes Hickey’s enthusiasm and optimism.

“We’re thrilled to have Sean on board,” he says. “His experience in defining and building brands is legendary in the Ann Arbor marketing community and far beyond. He’ll be a vital part of our growth strategy going forward—and I can’t wait to see where this new partnership takes us.”

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