Providing Killer Marketing Solutions That Set
Your Company Apart from the Crowd.

It’s at the heart of everything we do.

Award-winning content for growing manufacturers

From automotive to healthcare, we help businesses succeed.

Marketing automation to guide your success.
Analytics That Prove It Worked.

Take your boss from, “Show me the money,” to, “We’d like to give you a raise.”

“There are only so many hours
in your day.” False.

Add our hours to your hours and multiply your effectiveness.

Spry Ideas. The Un-Agency.

We don’t fit any stereotypes … and we like it that way.

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Spry Ideas Marketing Strategy - Ann Arbor

Strategy

We think things through, from concept to conversion, from analytics to optimization. Spry’s strategic services ensure that your marketing efforts generate quantifiable results. Our detailed initial planning leads to efficient and effective execution, followed by thoughtful review, analysis, and modification.

Content

Give your customers what they’re searching for and turn your leads into sales. Providing quality content is key to reaching today’s buyers. With over a century of experience in print and digital publishing for businesses, Spry is uniquely qualified to create valuable content that will inform and impact your customers’ buying journeys.

Digital

Cutting-edge digital services deliver ROI while expanding and engaging your audience. Marketing automation guarantees that your products and services are at top of mind when potential customers are ready to buy. Let’s work together to make sure that your messages are in the right place at the right time.

Design

Our world-class creative captures and elevates the core essence of your brand. Spry’s team of seasoned designers specialize in B2B marketing communications. We focus on fully understanding the complexities of your business and presenting your value clearly to your customers.

Know when your customers are
ready to buy with Marketing Automation!

Our Work

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Allor-Plesh Induction Heat Treating Process Video

Harley-Davidson Tool and Equipment Program - Spry Ideas portfolio

Harley-Davidson Tool and Equipment Program Binder

Allor_Booth_Display_Graphic_Photo

Allor-Plesh Booth Display

KEO logos on Spry Ideas

KEO and KEO Milling Cutters Video

MSE_1st_Quarter_Promo_Cover

MSE 1st Quarter NADA Promotion

Spry Ideas portfolio 2016 Car-O-Liner Calendar

Car-O-Liner Calendar

Cover image of The Complete Cancer Organizer by Schwachter and Snyder, published by Spry Publishing

The Complete Cancer Organizer

Genivi logo design - Spry Ideas portfolio

GENIVI® Logo Design

Our Clients

10 Ways Content Can

Improve Your SEO

Our Ideas

  • Spry Ideas Marketing Draft 2016
    The 2016 Marketing Mock Draft
    Welcome to our analysis of the 2016 Marketing Draft. This year’s crop of young players hopes to fulfill their...
  • Mailing a love letter
    Dear B2B Business—A Love Letter from Social Media
    Dear B2B Business, I understand it’s easy to be dismissive of social media as a manufacturing/medical/ company ... But just...
  • couple in theater eating popcorn
    Keep Customers on the Edge of Their Seats with Episodic Content
    Episodic content has become one of the most employed marketing strategies in the last few years and is set...
  • Competing with the big dogs
    How Can Your Marketing Strategy Compete with the Big Dogs?
    Are you frustrated that your small business’s marketing strategy is struggling to compete with your largest competitors? How can...
  • fool's gold
    Why You Shouldn’t Try To Go Viral
    With the emergence of social media as a marketing medium, brands are rushing to be as effective as they...
  • Customer retention Spry Ideas
    Keep Your Customers Coming Back for More!
    Increase profits by employing these strategies to improve customer retention. As marketing costs rise, acquiring new customers has become increasingly...

Our Team

Jeremy Sterling

Director of Sales & Marketing

Katie Spence

Marketing Specialist

Jim Edwards

CEO

Lynne Johnson

Publisher/COO

Alex Frankfort

Marketing Specialist

Lisa Tobey

Director of Client Services

Carol Bokas

Senior Project Manager

Nathan Henning

Senior Project Manager

Kevin Anger

Creative Director

Neil Lobocki

Senior Graphic Designer